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CASE STUDY

Hodges Jewelry Company

Hodges Jewelry is a South Georgia-based and family-owned jewelry store that’s been in operation since 1969. They also gave Molly her first job as a sales clerk in high school! Originally operating as two separate stores, Hodges of Camilla and Hodges of Pelham, they decided to re-brand the business as part of their merger into one store with two locations. Their new brand identity represents the luxe, reliable and customer-focused service Hodges provides.

logo & variations

Color Palette

Typography

Responsive Web Design

We created a clean and responsive website with Squarespace. All Parson Lane clients receive a one-hour training session at the end of the project with purchase of a web design package – making it easy for small business owners to manage and update their online presence.

Business Cards and Letterhead

First impressions matter – and even in our increasingly digital world, having a beautiful set of business stationery tells your customers that you care about the little things.