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CASE STUDY

Trellis Beauty

Trellis Beauty is a clean beauty shop with a retail location in Raleigh. We created a full brand identity for Trellis, including logo, website, stationery, and various other print goods. In the words of owner Tracy, their brand identity needed to feel “clean and natural, but not at all granola.” The result is a myriad of bright colors, clean lines and natural shapes, expressing the brand’s fun ethos with a nod to the eco-friendly beauty experience customers can expect.

logo & variations

Color Palette

Typography

Responsive Web Design

Full of bright and playful imagery, Trellis Beauty’s site launched prior to their brick and mortar location opening, allowing online sales to bring in revenue during the company’s first few months. This responsive website design was made with Squarespace. 

"Molly is such a pleasure to work with and brings so much value to our business with branding and graphic design. I’ve worked with Molly since the beginning of Trellis Beauty and will continue to trust her with my vision because she just ‘gets it’. Her ability to listen is impeccable and attention to detail is stellar. I will recommend her services every chance I get, she’s the best!"

Tracy Trellis Gori, Founder & CEO of TRELLIS BEAUTY

Print Goods

In our ongoing relationship with Trellis Beauty, we’ve had the opportunity to produce a varied selection of print goods, including postcards, rack cards, square flyers, loyalty program cards, posters, and other marketing collateral.

Business Cards

These business cards were the first use of Trellis Beauty’s signature pink flat icons, which now adorn the front window of their shop in Raleigh. Each icon represents a facet of Trellis Beauty’s core values and offerings as a brand – namely, providing eco-friendly & clean beauty and skincare products in a fun, inclusive atmosphere. These cards were featured on CardDsgn.com.