River Takada-Capel is the artist behind RIVTAK Handmade, a brand dedicated to creating environmentally responsible goods using only salvage and remnant materials. River’s work is maximalist, handcrafted, sometimes messy, always beautiful, and made with care. We wanted her branding to encompass many disparate concepts: earthy but otherworldly, old but new, colorful but neutral. Ultimately, we decided on a cohesive brand identity that felt modern, but still connected to tradition.
“Never use two words where one will do,” said Thomas Jefferson. This quote nicely sums up the ethos of Brevity Legal, the firm of attorney Katelin Kennedy. Katelin founded Brevity Legal with the goal of making legal less intimidating by using straightforward language and providing top-notch, no-nonsense legal services for busy entrepreneurs. Their brand design is refreshing and simple, with a few pops of color to add personality, and their Squarespace website echoes the simplicity and ease of use that Brevity strives to provide their clients.
Trellis Beauty is a clean beauty shop with a retail location in Raleigh. Back in 2017, I created a full brand identity for Trellis, including a logo, website, stationery, and various other print goods. In the words of owner Tracy, their brand identity needed to feel “clean and natural, but not at all granola.” The result is a myriad of bright colors, clean lines and natural shapes, expressing the brand’s fun ethos with a nod to the eco-friendly beauty experience customers can expect.