Trellis Beauty is a clean beauty shop with a retail location in Raleigh. We created a full brand identity for Trellis, including logo, website, stationery, and various other print goods. In the words of owner Tracy, their brand identity needed to feel “clean and natural, but not at all granola.” The result is a myriad of bright colors, clean lines and natural shapes, expressing the brand’s fun ethos with a nod to the eco-friendly beauty experience customers can expect.
Full of bright and playful imagery, Trellis Beauty’s site launched prior to their brick and mortar location opening, allowing online sales to bring in revenue during the company’s first few months. This responsive website design was made with Squarespace.
In our ongoing relationship with Trellis Beauty, we’ve had the opportunity to produce a varied selection of print goods, including postcards, rack cards, square flyers, loyalty program cards, posters, and other marketing collateral.
These business cards were the first use of Trellis Beauty’s signature pink flat icons, which now adorn the front window of their shop in Raleigh. Each icon represents a facet of Trellis Beauty’s core values and offerings as a brand – namely, providing eco-friendly & clean beauty and skincare products in a fun, inclusive atmosphere. These cards were featured on CardDsgn.com.