Your purpose-led business deserves

Holistic branding & web design to take your brand from disjointed DIY to polished & professional


Are you a small business owner who knows you could make a big impact if only you had a little help?

Effective brand design is about more than the look and feel of your brand. It’s a holistic experience that helps you see (and communicate) the big picture.

My mission is to craft thoughtful brand experiences that help businesses effectively tell their stories and build meaningful connections with their customers and communities.When you work with me, you’ll leave the overwhelm behind and gain a passionate creative partner who can help guide your brand’s evolution. 

Let's Do This


Brand design




Design Services


Brand design

Branding that is tailor-made to speak to your customers – no cookie cutter logos here.

Web design

Beautiful websites that provide a great user experience, with guidance every step of the way.

VIP Design days

Whether in print or digitally, the details are what makes your business really shine.

start your journey

hey there

I'm Molly Beaton, the designer & branding expert behind Parson Lane

I founded Parson Lane in 2018 to help purpose-driven small business owners develop brands that elevate and inspire. 

Since then, I’ve worked with dozens of small businesses to help them discover their limitless potential through great design. 

As a small business owner myself, I understand the amount of passion, grit and fortitude it takes to build and maintain a successful business, and I would love to help you build a distinctive brand that can help take yours to the next level. 

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some of my lovely clients include...

Molly is a true professional and an absolute pleasure to work with.

Founder, Noel & Co.

Christina Marie Noel

I cannot highly recommend Molly and Parson Lane enough! Molly did a fantastic job updating our branding for the FYSO Accelerator. She is a thoughtful, creative graphic designer. I also appreciate her ability to bring your vision to life while also elevating your ideas in ways you couldn’t even have imagined.

She will truly take your organization to the next level.


Hallie Kennedy

Molly has been a major asset for our organization and I am particularly impressed with her quick response time, consistent ability to meet deadlines, and frequent creative suggestions for additional ways to make our brand shine. I personally enjoy her positive energy and willingness to adapt vision based on feedback. I highly recommend working with Molly and Parson Lane for bespoke branding and design services.

The process of working with her helped me see what it is I do with more clarity.


Sarah Donnell

Molly is an excellent communicator; she is welcoming and easy to talk to about even the fuzziest ideas. The process of working with her not only gave me wonderful visual elements for my brands, but also helped me see what it is I do with more clarity. If you want to work with a designer who will truly see and hear you and help others do the same, I recommend Molly without hesitation.

Molly was patient every step of the way and over-delivered on everything she promised.


Crissy Fishbane

Molly at Parson Lane is wonderful! Our website design ended up being a massive undertaking, way more than we initially envisioned. Molly was patient every step of the way and over-delivered on everything she promised. She worked hard to create a site and branding that fit with our vision. Her attention to detail is unparalleled and her knowledge in the area of design is extensive. We cannot recommend Molly at Parson Lane highly enough!

Molly did a fantastic job at helping me develop my personal branding.


Hillary Jaap

The branding exercise she developed is comprehensive and asks all the right questions, so I feel like the work delivered was the result of developing a clear understanding of what I’m going for. She was able to flesh out visual branding elements that feel relevant to me personally and professionally, in a beautiful, clean style. I highly recommend Molly and Parson Lane Design Studio for a delightful customer experience, and for a holistic and thorough branding service.

It’s time to upgrade the DIY branding you’ve outgrown.

The good news? You don’t have to go it alone.

You have incredible contributions to make to the lives of your customers and to your community at large. Trying to DIY your brand and website takes valuable time away from the thing that matters most to you – running your business the way you want to run it. 

Schedule YOUR FREE CONSULT today