Your purpose-led business deserves gorgeous branding

Holistic branding & web design to take your brand from disjointed DIY to polished & professional

Inclusive brand design for creative changemakers

When it comes to running a purpose-driven business, intention is everything. My mission is to craft thoughtful brand experiences that help businesses effectively tell their stories and build meaningful connections with their customers and communities.

Are you a small business owner who knows you could make a big impact if only you had a little help?

Effective brand design is about more than the look and feel of your brand. It’s a holistic experience that helps you see (and communicate) the big picture.

When you work with me, you’ll leave the overwhelm behind and gain a passionate creative partner who can help guide your brand’s evolution.

Recent Work

Design Services

Strategy-Led, All-Inclusive Design

Great branding is about more than just a pretty logo. Your customers are constantly inundated with messaging from brands (seriously – it’s estimated that the average person sees 6,000 – 10,000 ads per day). The best way to cut through all of that noise is by creating a distinctive and holistic brand style that reaches beyond the first impression, to build powerful connections that last.

brand design

Branding that is tailor-made to speak to your customers – no cookie cutter logos here.

web design

Beautiful websites that provide a great user experience, with guidance every step of the way.

graphic design

Whether in print or digitally, the details are what makes your business really shine.

Some of My Lovely Clients Include...

hey there!

I'm Molly Beaton, the designer & branding expert behind Parson Lane

I founded Parson Lane in 2018 to help purpose-driven small business owners develop brands that elevate and inspire.

Since then, I’ve worked with dozens of small businesses to help them discover their limitless potential through great design.

As a small business owner myself, I understand the amount of passion, grit and fortitude it takes to build and maintain a successful business, and I would love to help you build a distinctive brand that can help take yours to the next level.

"Molly is such a pleasure to work with and brings so much value to our business with branding and graphic design. I’ve worked with Molly since the beginning of Trellis Beauty and will continue to trust her with my vision because she just ‘gets it’. Her ability to listen is impeccable and attention to detail is stellar. I will recommend her services every chance I get, she’s the best!"

Tracy Trellis GoriFounder & CEO, Trellis Beauty

"Molly is an excellent communicator; she is welcoming and easy to talk to about even the fuzziest ideas. The process of working with her not only gave me wonderful visual elements for my brands, but also helped me see what it is I do with more clarity. If you want to work with a designer who will truly see and hear you and help others do the same, I recommend Molly without hesitation."

Sarah DonnellWriter & Theatre Artist

"Molly has been a major asset for our organization and I am particularly impressed with her quick response time, consistent ability to meet deadlines, and frequent creative suggestions for additional ways to make our brand shine. I personally enjoy her positive energy and willingness to adapt vision based on feedback. I highly recommend working with Molly and Parson Lane for bespoke branding and design services – she will truly take your organization to the next level."

Hallie KennedyDirector of Marketing & Communications, NCAJ

"Molly did a fantastic job at helping me develop my personal branding. The branding exercise she developed is comprehensive and asks all the right questions, so I feel like the work delivered was the result of developing a clear understanding of what I’m going for. She was able to flesh out visual branding elements that feel relevant to me personally and professionally, in a beautiful, clean style. I highly recommend Molly and Parson Lane Design Studio for a delightful customer experience, and for a holistic and thorough branding service."

Hillary JaapDigital Marketing Consultant

"Molly at Parson Lane is wonderful! Our website design ended up being a massive undertaking, way more than we initially envisioned. Molly was patient every step of the way and over-delivered on everything she promised. She worked hard to create a site and branding that fit with our vision. Her attention to detail is unparalleled and her knowledge in the area of design is extensive. We cannot recommend Molly at Parson Lane highly enough!"

Crissy FishbaneCo-Founder, HER Health Collective

"Molly knocked it out of the park on my branding and website design! She really took the time to understand what I was looking for and made it even better than I expected. She is very attentive and wonderful to work with. I highly recommend Parson Lane if you're looking for professional and polished branding and design work!"

Katelin KennedyFounder, Brevity Legal

The good news? You don't have to go it alone

You have incredible contributions to make to the lives of your customers and to your community at large. Trying to DIY your brand and website takes valuable time away from the thing that matters most to you – running your business the way you want to run it.