who we are
We work with founders, service providers, and small brands that care about doing things well. From brand strategy and visual identity to custom websites and ongoing design support, we help you show up with clarity and confidence at every touchpoint. Everything we do is rooted in your story and designed to grow with you.
Parson Lane is a full-service branding studio for businesses who value substance over trends.
Create a visual identity that feels established and trustworthy
Build brand recognition through timeless, cohesive design
And communicate your value, so you can charge what you're worth.
We'd love to help you...
“All the high praise for Parson Lane is 100% deserved.”
"I am SO excited to have a brand and website that truly look and feel like the heart of 'who' my business is and the vibe that I want to convey. I couldn't be happier with the end result; it makes me happy each time I see my site or use my brand elements! So many people have complimented me on my website, and multiple people have started working with Molly for their own rebrand and website design as a result of my direct referral. All the high praise for Parson Lane is 100% deserved."
Kelly Hudgins
Light Creative Art
“I feel so much more confident in my business.”
"Molly helped me create a full brand and website design for my private therapy practice from the ground up, and I could not be more pleased with the final product. She intuitively captured the heart of my personal approach and underlying philosophy through gorgeous imagery and design. Throughout the process, she asked insightful questions to help me identify my ideal client and offered well-informed guidance to help me connect with them. I feel so much more confident in my business and know this will help me attract clients that are a good fit for my services."
Tamara Greene
Licensed Clinical Social Worker (LCSW) + Founder, Unearthed Pathways Counseling
“Working with Parson Lane has been phenomenal.”
Our team felt really heard, and Molly's design and messaging deliverables have so much thought and intention behind them. Her process has also been professional and thorough. This rebranding project is updating a 20 year old brand, and it's going to be transformative!
Lori Melliere
Durham Craft Market
“The process of working with Parson Lane helped me see what it is I do with more clarity.”
Molly is an excellent communicator; she is welcoming and easy to talk to about even the fuzziest ideas. The process of working with her not only gave me wonderful visual elements for my brands, but also helped me see what it is I do with more clarity. If you want to work with a designer who will truly see and hear you and help others do the same, I recommend Molly without hesitation.
Sarah Donnell
Founder, Well Played Creative
Meet our founder, Molly Beaton
As a small business owner myself, I know how much heart and effort goes into building a business you're proud of. Your brand should reflect that dedication, not feel like an afterthought or a compromise. Whether you're just starting out or reimagining an established brand, I'd love to help you build something with depth, character, and real staying power. When you work with Parson Lane, you're gaining a dedicated partner who will champion your vision and bring it to life through thoughtful, enduring design.
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