One studio.
Everything your brand needs.
At Parson Lane, we believe in personalized brand design that starts with understanding your business inside and out.
Maybe you already have a website and want a more elegant design. Maybe you're curious about brand strategy and what it could do for your business. Maybe your design needs are growing and it's time to outsource some of the work.
Wherever you are in your brand journey, we can help.
Brand Design only
Perfect if you already have clear messaging and just need visual identity.
Brand Messaging + Brand Design
Ideal for new businesses or rebrands starting from scratch.
Brand Design + Web Design
For established businesses ready for a stronger online presence.
Complete Brand Experience
The full process from strategy through website launch.
popular
combinations
Brand Design is the starting point for everything we do - from there, you can add Brand Messaging, Web Design, or both to create a more complete experience. Not sure what you need? We're happy to help you figure it out during your free consultation.
Choose the services that fit your business, and we'll build your perfect package from there.
“I feel so much more confident in my business.”
"Molly helped me create a full brand and website design for my private therapy practice from the ground up, and I could not be more pleased with the final product. She intuitively captured the heart of my personal approach and underlying philosophy through gorgeous imagery and design. Throughout the process, she asked insightful questions to help me identify my ideal client and offered well-informed guidance to help me connect with them. I feel so much more confident in my business and know this will help me attract clients that are a good fit for my services."
Tamara Greene
Licensed Clinical Social Worker (LCSW) + Founder, Unearthed Pathways Counseling
“Within the month I had two past clients reaching out again wanting to work with me.”
Before working with Parson Lane, I was really struggling with showing up in a professional way that aligned with my brand. My website at the time was awful, a combination of DIY and templates I purchased. It needed a professional touch. Molly has such a great eye for design. I was able to dump all of my thoughts and ideas on her and she brought it all to life! Right after my website went live, I reached out to all of my past clients and sent them a link to check it out. Within the month I had two of them reaching out again wanting to work with me!
Alicia Hawes
Founder, Three Birdies Desk + Design
“Working with Parson Lane has been phenomenal.”
Our team felt really heard, and Molly's design and messaging deliverables have so much thought and intention behind them. Her process has also been professional and thorough. This rebranding project is updating a 20 year old brand, and it's going to be transformative!
Lori Melliere
Durham Craft Market
“Molly was patient every step of the way and over-delivered on everything she promised.”
Molly at Parson Lane is wonderful! Our website design ended up being a massive undertaking, way more than we initially envisioned. Molly was patient every step of the way and over-delivered on everything she promised. She worked hard to create a site and branding that fit with our vision. Her attention to detail is unparalleled and her knowledge in the area of design is extensive. We cannot recommend Molly at Parson Lane highly enough!
Crissy Fishbane
Co-Founder, HER Health Collective
Step one
Free Consultation
We'll get to know your business and goals, recommend the right services, and put together a custom proposal.
Step two
Discovery
Through questionnaires, strategy sessions, and collaborative conversations, we build a deep understanding of your business, your audience, and your vision.
Step Three
Design
We develop your deliverables and present them so you can see how everything comes together - cohesive, intentional, and uniquely yours.
Step Four
Launch
Once everything is finalized, we make sure you're set up for success with guidelines, training, and any technical setup you need to hit the ground running.
Frequently Asked Questions
It depends on where you are in your business and what you're looking to accomplish. If you already have clear messaging and just need a visual identity, Brand Design on its own is a great starting point. If you're building from scratch or want a stronger strategic foundation, adding Brand Messaging gives your design more depth to draw from. And if you need an online presence to match, Web Design brings it all to life. Not sure where to start? That's completely okay, and it's exactly what the free consultation is for. We'll talk through your goals and help you figure out the best path forward.
Not at all. Brand Design is our foundation, and it's the only service you need to get started. From there, you can add Brand Messaging, Web Design, or both whenever the timing is right for you. Many of our clients start with brand design and come back for a website down the road, which means they're working with a team that already knows their brand inside and out. There's no pressure to commit to everything upfront.
Absolutely. If you have an established brand and just need ongoing design support, our VIP Design Days are built for exactly that. For $400 per day, we'll tackle whatever's on your list - social graphics, PDFs, business cards, packaging, webpage updates, and more - all delivered by end of day. You can book one session or schedule recurring days throughout the year.
Meet our founder, Molly Beaton
At the end of the day, I just really like making things more beautiful. Whether you're starting from scratch or reimagining an existing brand, I'll help bring your vision to life through thoughtful, intentional design. Learn more about my story →
