Branding, web design & graphic design for creative changemakers

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Memorable brands speak to the heart and soul of their ideal customer.

Effective brand design is about more than the look and feel of your brand. It’s a holistic experience that helps you see (and communicate) the big picture.

Great brand design will help your business connect with your target audience, while remaining authentic to your own guiding principles, values, and vision.

Brand design


A custom-fit, holistic brand design package that will speak to the heart and soul of your ideal customer.

Brand Identity


Gorgeous brand design AND comprehensive brand messaging, in a seamless all-in-one service.

Brand & Web Design


Totally custom brand & web design + no-code web development for Showit, Squarespace, or Wordpress.

VIP Design Days


Get all the on-brand design assets you need without hiring an in-house designer.

Our all-inclusive branding & web design packages will give your brand a roadmap for success.

Once we embark on your brand journey, we'll devote one-on-one time to gain insight into your business, your customers, and your unique vision. By the end of your journey, you’ll have a custom-fit branding package that makes you irresistible to your ideal customer, and you’ll be positioned to convert casual website visitors into loyal customers.

Grab your free workbook

Are you ready to invest in custom branding? Our Finding Brand Clarity Workbook is the perfect jumping-off point for anyone wanting to create a magnetic brand.

Find Brand Clarity

"The process of working with Parson Lane helped me see what it is I do with more clarity."


Sarah Donnell

Molly is an excellent communicator; she is welcoming and easy to talk to about even the fuzziest ideas. The process of working with her not only gave me wonderful visual elements for my brands, but also helped me see what it is I do with more clarity. If you want to work with a designer who will truly see and hear you and help others do the same, I recommend Molly without hesitation.

"Molly is a true professional and an absolute pleasure to work with."

Founder, Noel & Co.

Christina Marie Noel

I cannot highly recommend Molly and Parson Lane enough! Molly did a fantastic job updating our branding for the FYSO Accelerator. She is a thoughtful, creative graphic designer. I also appreciate her ability to bring your vision to life while also elevating your ideas in ways you couldn’t even have imagined.

"She will truly take your organization to the next level."

Senior DIRECTOR OF MARKETING & Strategic initiatives, NCAJ

Hallie Kennedy

Molly has been a major asset for our organization and I am particularly impressed with her quick response time, consistent ability to meet deadlines, and frequent creative suggestions for additional ways to make our brand shine. I personally enjoy her positive energy and willingness to adapt vision based on feedback. I highly recommend working with Molly and Parson Lane for bespoke branding and design services.

"Molly was patient every step of the way and over-delivered on everything she promised."


Crissy Fishbane

Molly at Parson Lane is wonderful! Our website design ended up being a massive undertaking, way more than we initially envisioned. Molly was patient every step of the way and over-delivered on everything she promised. She worked hard to create a site and branding that fit with our vision. Her attention to detail is unparalleled and her knowledge in the area of design is extensive. We cannot recommend Molly at Parson Lane highly enough!


We'll start out by scheduling a free consultation to get to know one another and see if we're a good fit. Then we'll send along a proposal, contract and deposit invoice, which will need to be completed to confirm your booking. You'll also be asked to complete our Onboarding Questionnaire prior to your project start date.


step one

Every Parson Lane project begins with the discovery phase, where we'll have a chance to learn about your company, your customers, your goals for the project, and your vision for your brand.


step Two

We'll create your designs and/or copy and put it all together into a beautiful presentation, so that you can see how each piece fits together and forms a cohesive impression that aligns with your brand strategy.


step three

Once we've finalized your designs, we're here to help you implement them. All brand design clients receive an in-depth Brand Manual at the end of the project that's chock-full of resources to help you utilize your new designs.


step Four

how it works

Our process has been carefully curated to create a guided, worry-free experience.

Frequently Asked Questions

Brand design focuses on creating a visual identity, including logos, color palette, typography, and general aesthetics, while brand identity also involves the overall plan to position and differentiate the brand. Design is about the visual elements, while identity encompasses the broader goals, messaging, and tactics to achieve a distinctive and successful brand presence. Our brand design package is a good fit for businesses who already have a strong brand identity and strategy, but need the visual elements to match. If you're fuzzy on your brand messaging (things like mission, vision, values, unique selling proposition, ideal client, etc), the brand identity package is for you!

Currently, we are not offering standalone web design. We've found that we can do our best work and achieve the best results for our clients when we start with the basics of brand strategy & design, and go from there to create a fully customized website. Our branding & web design package is carefully crafted to provide a cohesive brand experience for your audience. I would encourage you to consider the value that custom branding would add to your business!

Yes! Even for small businesses, branding is essential. It differentiates you in the market, builds credibility, and fosters customer trust. A strong brand not only attracts customers but also provides a foundation for long-term growth and competitive advantage.

hey there

Meet our founder, Molly Beaton

Hi, I’m Molly, Founder and Creative Director at Parson Lane. As a purpose-driven business owner myself, I understand the blood, sweat, and tears that go into running and promoting your business. That’s why I’d love to help you amplify your brand’s impact through beautiful and thoughtful design.

When you work with Parson Lane, you’re gaining a dedicated parter who will champion your ideas and face every creative challenge head-on. Like the sound of that? Let’s work together!

Learn more

Ready to build
something extraordinary?

Great branding can help your business reach beyond the first impression to build powerful connections that last. Together, we’ll create a tailor-made brand experience that delivers more oomph. More edge. And more magic. 🔮




Brand design