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Design + Messaging

Irresistible brand design and professionally crafted brand messaging, tailored to speak directly to your target audience, all in your brand's unique voice.

Brand identity

Finally achieve a cohesive online presence for your brand

You're feeling the frustration of a disjointed brand and a lackluster online presence. Your visuals lack vibrancy, your messaging is inconsistent, and DIY web attempts have left you overwhelmed. We understand your challenges and we're here to turn these struggles into a success story.





Ditch the DIY

Tired of the disjointed DIY attempts that leave your brand looking unprofessional? It's time to level up from that pre-made Canva logo.

keep it fresh

If your current brand design feels outdated or lacks vibrancy, it's time to inject new life into your visual identity.

Make a connection

If you're finding it hard to resonate with your target audience, great branding help you forge a deeper connection.

Captivating, strategic brand design & messaging has the power to move the needle for your business.

Picture a brand that not only looks visually stunning but also speaks volumes, resonating authentically with your audience. With cohesive design elements and a compelling narrative, your brand becomes a powerful force in your industry, standing out with a unique identity that captivates and converts.

Embrace the end results of this transformative journey – a brand that tells your story with clarity, authenticity, and purpose.

View case studies

Discover how we transformed Jacksonville Area Legal Aid’s visual identity, bridging the gap between their impactful legal work and their brand image.

Jacksonville Area Legal Aid Branding

Jacksonville Area Legal Aid logo featuring a stylized bridge with scales of justice incorporated into its supports, set against a faded cityscape background. The organization's name appears below in blue text.

Branding & web design for Light Creative Art, a Raleigh-based photographer creating joy-filled photography & portrait art for growing families.

Light Creative Branding & Web Design

Village Fabric Shop is an eco-focused fabric and craft store, offering high-quality goods and education for the beginning crafter and the experienced maker alike in an inclusive, welcoming environment.

Village Fabric Shop Branding

This non-profit brand and website speaks to the brand’s values: preserving land and open green spaces so that all families in Orange County have access to quality, equitable recreation opportunities.

Friends of Chapel Hill Parks, Recreation & Greenways

This hotel brand design concept is for a fictional historic boutique hotel that blends heavy art deco influences with modern design trends.

The Girard Hotel Brand Design Concept

This branding project inspired by English countryside cottages was a design concept I created just for fun, for the fictional Rosewater Tea Room.

Rosewater Tea Room Brand Design Concept

Find your brand's North Star with seamless brand messaging & design

Custom-fit, holistic brand design paired with professional brand messaging. At the end of your project, you'll have a comprehensive guide developed with extensive research into what makes your customers tick, so that your brand resonates with your dream clients.

Implementation

  • Primary Logo Design: A unique emblem capturing the essence of your brand.
  • Alternate Logo Designs: Diverse options for versatile brand representation.
  • Brand Typography: Carefully selected fonts ensuring consistency in your brand's voice.
  • Color Palette: A palette curated to evoke all the right emotions and create a lasting impression.

Brand Design

  • Brand Manual: Your go-to guide packed with resources for leveraging your new designs.
  • Live Virtual Brand Training Session: An interactive session to empower you in navigating your new brand landscape.
  • Target Audience Profile: Define the characteristics and demographics of your ideal customer, providing a clear guide for tailored marketing and communication strategies.
  • Buyer Persona: Create detailed, fictional representations of your ideal customers, including their motivations, challenges, and preferences, to personalize your marketing approach.

Target Audience

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Brand Messaging

  • Market Analysis: Deep dive into your industry landscape, understanding market trends and consumer behavior to strategically position your brand.
  • Unique Selling Proposition: Identify and articulate the distinct value that sets your brand apart from competitors, creating a compelling reason for customers to choose you.

Market Research

  • Mission, Vision & Values: A powerful narrative that defines your purpose, future aspirations, and the principles guiding your brand.
  • Tagline: Capture the essence of your brand in a memorable & succinct phrase.
  • Brand Voice: Establish a consistent tone and style for your brand's communication.
  • Onboarding Questionnaire: A deep dive into your goals, target audience, and vision for your brand.
  • 90 Min. Brand Strategy Workshop: Personalized workshop to align our efforts with your brand goals.
  • Mood Board: Visual inspiration to set the tone for your brand's aesthetic.

Strategy

Grab your free workbook

Are you ready to invest in custom branding? Our Finding Brand Clarity Workbook is the perfect jumping-off point for anyone wanting to create a magnetic brand.

Find Brand Clarity

"The process of working with Parson Lane helped me see what it is I do with more clarity."

WRITER & THEATRE ARTIST

Sarah Donnell

Molly is an excellent communicator; she is welcoming and easy to talk to about even the fuzziest ideas. The process of working with her not only gave me wonderful visual elements for my brands, but also helped me see what it is I do with more clarity. If you want to work with a designer who will truly see and hear you and help others do the same, I recommend Molly without hesitation.

"Molly is a true professional and an absolute pleasure to work with."

Founder, Noel & Co.

Christina Marie Noel

I cannot highly recommend Molly and Parson Lane enough! Molly did a fantastic job updating our branding for the FYSO Accelerator. She is a thoughtful, creative graphic designer. I also appreciate her ability to bring your vision to life while also elevating your ideas in ways you couldn’t even have imagined.

"She will truly take your organization to the next level."

Senior DIRECTOR OF MARKETING & Strategic initiatives, NCAJ

Hallie Kennedy

Molly has been a major asset for our organization and I am particularly impressed with her quick response time, consistent ability to meet deadlines, and frequent creative suggestions for additional ways to make our brand shine. I personally enjoy her positive energy and willingness to adapt vision based on feedback. I highly recommend working with Molly and Parson Lane for bespoke branding and design services.

"Molly was patient every step of the way and over-delivered on everything she promised."

CO-FOUNDER, HER HEALTH COLLECTIVE

Crissy Fishbane

Molly at Parson Lane is wonderful! Our website design ended up being a massive undertaking, way more than we initially envisioned. Molly was patient every step of the way and over-delivered on everything she promised. She worked hard to create a site and branding that fit with our vision. Her attention to detail is unparalleled and her knowledge in the area of design is extensive. We cannot recommend Molly at Parson Lane highly enough!

Testimonials

We'll start out by scheduling a free consultation to get to know one another and see if we're a good fit. Then we'll send along a proposal, contract and deposit invoice, which will need to be completed to confirm your booking. You'll also be asked to complete our Onboarding Questionnaire prior to your project start date.

Onboarding

step one

Every Parson Lane project begins with the discovery phase, where we'll have a chance to learn about your company, your customers, your goals for the project, and your vision for your brand.

Discovery

step Two

We'll create your designs and/or copy and put it all together into a beautiful presentation, so that you can see how each piece fits together and forms a cohesive impression that aligns with your brand strategy.

Design

step three

Once we've finalized your designs, we're here to help you implement them. All brand design clients receive an in-depth Brand Manual at the end of the project that's chock-full of resources to help you utilize your new designs.

Launch

step Four

how it works

Our process has been carefully curated to create a guided, worry-free experience.

Frequently Asked Questions

Brand design focuses on creating a visual identity, including logos, color palette, typography, and general aesthetics, while brand identity also involves the overall plan to position and differentiate the brand. Design is about the visual elements, while identity encompasses the broader goals, messaging, and tactics to achieve a distinctive and successful brand presence. Our brand design package is a good fit for businesses who already have a strong brand identity and strategy, but need the visual elements to match. If you're fuzzy on your brand messaging (things like mission, vision, values, unique selling proposition, ideal client, etc), the brand identity package is for you!

Our brand identity package starts at $5,000. Additional options, like social media graphics, web design, copywriting, brand collateral, etc. are available for an additional fee.

The standard payment plan for any Parson Lane package includes a 50% non-refundable deposit at time of booking, with the remaining balance due at the end of the project. We're happy to offer additional payment plans as needed! Just be sure to inquire about additional payment options during your consultation call.

Most brand identity projects take 8-10 weeks to complete. Building a custom, strategy-led brand together will require honesty, engagement, and input from you! You’ll be asked to complete several questionnaires throughout the project, and to give timely feedback on the deliverables. If you’re feeling like you don’t have the bandwidth to devote 2-3 hours per week to this project, I would definitely recommend waiting to book until you have more time available. Trust me – taking the time to develop a strategic & thoughtful brand will be so worth it in the end.

Not to worry! Every deliverable in your package comes with up to 2 rounds of  revisions, so if we don't nail it on the first pass, you'll have the opportunity to provide targeted feedback and we can make edits from there. We'll also have a 1:1 brand strategy session during your discovery phase to nail down the brand vibe you're looking for. During your brand strategy session, we'll present you with a mood board, so that we can discuss and agree on design direction before putting pen to paper. So, you'll have lots of chances to provide input and make sure that your brand encapsulates exactly what makes you, you!

Ready to build
something extraordinary?

Great branding can help your business reach beyond the first impression to build powerful connections that last. Together, we’ll create a tailor-made brand experience that delivers more oomph. More edge. And more magic. 🔮

BOOK YOUR FREE CONSULT

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