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About Parson Lane
THE STORY BEHIND the STUDIO
We’re a branding studio based in Chapel Hill-Carrboro, North Carolina, built on craft, strategy, and a genuine love of great design.
Parson Lane is a boutique branding studio founded in 2019 by designer Molly Beaton. We specialize in brand identity, web design, and brand messaging for founders, service providers, and small brands who care about doing things well.
We started with a simple belief: that every business doing meaningful work deserves a brand that reflects it. Not something trendy or generic, but something with real depth and staying power. That belief still drives everything we do.
WHATEVER YOU DO, YOU DESERVE A BRAND that DOES IT JUSTICE.
Solopreneurs
Coaches
Consultants
...and many more
retail brands
Hospitality
event planners
attorneys
therapists
nonprofits
Photographers
Artists & Makers
Here are just a few of the industries we've had the privilege of designing for:
meet our founder
I'm Molly Beaton, the designer behind Parson Lane
I've always lived life a little off-beat, and my path to graphic design was no different. I graduated from the University of Georgia (Go Dawgs!) with a degree in Comparative Literature, which is where I first discovered my love of storytelling. And although the link wasn't obvious at first, I quickly learned that design and storytelling share the same fundamental goal: connection. Whether it's a logo, a website, or a brochure, every design tells a story and provides an opportunity to communicate and connect.
Since launching Parson Lane in 2019, I've helped business owners from dozens of industries tell their stories and connect with their customers. It’s inspiring to play a part in helping my clients accomplish their dreams, and I’d love to do the same for you.
When I'm not working on Parson Lane projects, you can find me curled up with a cup of coffee & a good book (I love a good soft sci-fi or speculative fiction novel), sprucing up our 60's ranch house, or bingeing a true crime docuseries. I live in Carrboro, North Carolina with my husband Dax, cat Beans, and hound dog Banjo.
You've outgrown your current brand and you know it
You want something built with care, not pulled from a template
You value substance, craftsmanship, and a design partner who actually listens
We're a good fit if...
meet the team
WE'VE GOT IT COVERED.
Design is just one piece of the puzzle. Through our collaborative partnerships, we're proud to offer brand messaging, strategy, and copywriting to tell your brand's full story.
Brand strategist & Copywriter
Tiffany O'Neill
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Brand & Marketing Strategist
Mallory Musante
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Tiffany is a copy editor and writer who has been helping brands tell their stories for over 10 years. Her specialty is breathing life into ho-hum copy and making every word feel intentional, imaginative, and human. With experience in everything from SEO writing and content strategy to web copy and social media, Tiffany is the Swiss Army Knife every creative wants on their team.
In addition to her career in marketing, Tiffany has also worked as a ghostwriter, bookseller, and punk rock bassist, bringing a unique point of view to any creative project she touches. She currently lives in Durham, NC with her husband Patrick and puppy Ralph.
Brand strategist & Copywriter
Tiffany O'Neill
Mallory helps ethical small business owners and online service providers build a marketing ecosystem that feels simple, sustainable, and actually drives growth.
Having worked with hundreds of clients of varying sizes, the one thing Mallory's noticed is that the majority of business owners focus a lot on the tactics and not as much on the strategies driving those tactics, leaving their brand and marketing efforts feeling disjointed, inconsistent, and ultimately, less effective.
Now she's on a mission to change that by making CMO-level support more accessible to small businesses.
Brand & Marketing STrategist
Mallory Musante
OUR VALUES
Real partnership, real conversations
The best design comes from genuine understanding, and that takes more than a questionnaire alone. We listen, we ask the right questions, and we create space for honest, open conversation. Our process is built on collaboration and mutual trust, because when we truly understand your business and your goals, the design practically speaks for itself.
You're meant to be you, not to blend in
We don't do cookie-cutter design, and we don't chase trends for the sake of it. Every brand we create starts with who you actually are - your ethos, your audience, your way of doing things. The result is a brand that feels like a natural extension of your business, not something borrowed from someone else's playbook.
Inclusive by design
We believe the business community is stronger when more voices have a seat at the table. Parson Lane is a welcoming space for all founders and business owners, and we're especially proud to support people of color, LGBTQ+ entrepreneurs, and anyone whose perspective has been underrepresented. Your business matters, your story matters, and we're here to help you tell it.
