You've put so much care into building your business, and your brand should reflect that.
Our brand design package is where we take everything that makes your business unique and translate it into a visual identity that feels established, intentional, and unmistakably you.
From your logo suite to your color palette to the smallest design details, every element is crafted to work together and tell a cohesive story.
When your brand works as a finely-tuned system, you show up with confidence everywhere: on your website, on social media, in a pitch deck, on a business card.
It's the difference between a brand that merely looks put together and a brand that feels like it was made just for you - because it was.
Featured Projects
Take a look at some of the brands we've brought to life.
How our Brand Design package works
what to expect
Step 02
Over 4-6 weeks, we'll develop your visual identity through strategy, design exploration, and refinement.
Step 03
You'll receive a detailed Brand Manual and live training, so you can implement your new brand with confidence.
Step 04
The result is a brand that does the talking for you and finally matches the quality of the work you do.
“Molly intuitively perceives the heart of a business, beyond what can be articulated in words.”
Molly is truly talented at what she does. She intuitively perceives the heart of a business, beyond what can be articulated in words. I was pleasantly impressed with her ability to translate my vague ideas into gorgeous design imagery that conveys the intangible but important components of my offerings and personal approach. On top of her skill, she is a delight to work with. She demonstrated a lot of patience and offered helpful insight as she guided me through the process with what I can only describe as a leading-by-following style. This is a unique skill, but the exact one needed to help business owners bring their ideas into reality. Hire Molly, you won’t regret it!
Tamara Greene
Licensed Clinical Social WOrker (LCSW) + Founder, Unearthed Pathways
“The process of working with Parson Lane helped me see what it is I do with more clarity.”
Molly is an excellent communicator; she is welcoming and easy to talk to about even the fuzziest ideas. The process of working with her not only gave me wonderful visual elements for my brands, but also helped me see what it is I do with more clarity. If you want to work with a designer who will truly see and hear you and help others do the same, I recommend Molly without hesitation.
Sarah Donnell
Founder, Well Played Creative
“Working with Parson Lane has been phenomenal.”
Our team felt really heard, and Molly's design and messaging deliverables have so much thought and intention behind them. Her process has also been professional and thorough. This rebranding project is updating a 20 year old brand, and it's going to be transformative!
Lori Melliere
Durham Craft Market
“Molly got to the heart of what my services provide.”
Molly asks great questions and got to the heart of what my services provide. She is easy to work with and delivered a beautiful end result. I am so proud of how my materials and website look now. I can't wait to share!!!
Julie Russo
Founder, Structures of Equality
Brand Design is our signature service and the cornerstone of everything we do. This package creates the full visual foundation your business needs to show up with clarity and consistency everywhere.
A complete visual identity system, crafted from the ground up.
What's Included
starting at $3,500
In-depth discovery questionnaire, a 1:1 strategy session to align on goals and direction, and a mood board to establish your visual aesthetic before design begins.
Custom logo suite designed for versatility, from your primary mark to alternates optimized for every application, whether it's a business card or a billboard.
Thoughtfully curated type system selected to reflect your brand's personality and ensure consistency across all materials.
A flexible, accessible palette with detailed guidance on how to use it, so every color choice feels intentional and consistent.
Patterns, illustrations, or graphic elements that round out your visual system and make it uniquely yours.
Comprehensive brand manual documenting your complete visual system with clear usage guidelines, plus a live training session to confidently implement your brand.
WE DO THAT, TOO.
Every project is different, and our design capabilities extend well beyond the core deliverables. We can tailor your project to include whatever your brand needs.
Social media templates
business stationery
pitch decks
...and more!
Digital workbooks
email signatures
PDF guides
packaging design
signage
Build your complete brand
Brand design is just the beginning. If you want your brand to tell a richer story, add strategic messaging and/or custom web design to round out your experience.
Add Brand Messaging
A deep dive into who you are, who you serve, and what makes you different, for a brand with even more depth.
Add web design
A custom website built around your visual identity: strategic, beautiful, and tailored to how your business actually works.
Frequently Asked Questions
Full ownership of all brand assets transfers to you once your final balance has been paid. You'll receive your complete logo suite in multiple file formats (vector and raster) for both print and digital use, your typography and color specifications, and any custom elements we've created, all organized and clearly labeled. You'll also receive a comprehensive Brand Manual documenting your full visual system, and we'll do a live training session to walk you through everything so you can implement your brand with confidence from day one.
Most brand design projects take 4-6 weeks to complete. This is a collaborative process - you'll complete questionnaires, provide timely feedback on deliverables, and will likely dedicate 2-3 hours per week to the project. We'll provide a specific timeline in your contract.
Every deliverable includes up to 2 rounds of revisions based on your feedback. We also build in multiple checkpoints throughout the process, including strategy sessions and design presentations, to make sure we're aligned on direction before finalizing. You'll have plenty of opportunities to guide the project and ensure your brand feels right.
Our brand design package starts at $3,500. You can combine Brand Design with Brand Messaging (starts at $2,500) and/or Web Design (starts at $5,000) for a complete branding experience. All of our packages are customizable and tailored to your specific needs. During your free consultation, we'll discuss your goals, timeline, and budget, then create a detailed proposal with exact pricing for your project.
Yes! A 25% deposit is required at time of booking to hold your spot on our calendar. The remaining balance is split into three payments tied to project milestones, with the final payment due at the end of the project. If you need a different arrangement, we're happy to discuss additional options during your consultation call.
