our signature service

Our brand design package is more than just a collection of visuals; it's about telling your story and building meaningful connections.

Brand Design

Uncover your brand's superpower

Is your current branding leaving you uninspired? Struggling to connect with your audience on a deeper level? Our holistic brand design package is the key to transforming frustration into brand success. From strategy to implementation, we've got you covered, ensuring your designs speak directly to the heart of your ideal customer. Say goodbye to design dilemmas and hello to a brand that resonates.

Ditch the DIY

Tired of the disjointed DIY attempts that leave your brand looking unprofessional? It's time to level up from that pre-made Canva logo.

keep it fresh

If your current brand design feels outdated or lacks vibrancy, it's time to inject new life into your visual identity.

Make a connection

If you're finding it hard to resonate with your target audience, great branding help you forge a deeper connection.

Captivating, strategic branding has the power to move the needle for your business.

Imagine a brand that truly reflects your story, effortlessly connecting with your audience. Picture vibrant visuals, consistent messaging, and a professional identity. Our holistic brand design package makes this a reality, turning your frustrations into a polished, purposeful brand that authentically resonates with your ideal customers.

With our strategic approach, your brand becomes a powerful tool, leaving a lasting impression. Elevate your business with a design journey that not only speaks volumes but captures the essence of your unique story.

View case studies

Discover how we transformed Jacksonville Area Legal Aid’s visual identity, bridging the gap between their impactful legal work and their brand image.

Jacksonville Area Legal Aid Branding

Jacksonville Area Legal Aid logo featuring a stylized bridge with scales of justice incorporated into its supports, set against a faded cityscape background. The organization's name appears below in blue text.

Branding & web design for Light Creative Art, a Raleigh-based photographer creating joy-filled photography & portrait art for growing families.

Light Creative Branding & Web Design

Village Fabric Shop is an eco-focused fabric and craft store, offering high-quality goods and education for the beginning crafter and the experienced maker alike in an inclusive, welcoming environment.

Village Fabric Shop Branding

This non-profit brand and website speaks to the brand’s values: preserving land and open green spaces so that all families in Orange County have access to quality, equitable recreation opportunities.

Friends of Chapel Hill Parks, Recreation & Greenways

This hotel brand design concept is for a fictional historic boutique hotel that blends heavy art deco influences with modern design trends.

The Girard Hotel Brand Design Concept

This branding project inspired by English countryside cottages was a design concept I created just for fun, for the fictional Rosewater Tea Room.

Rosewater Tea Room Brand Design Concept

Elevate your brand effortlessly with our brand design package

Unleash the full potential of your brand with Parson Lane's all-inclusive design package. From discovering the essence of your story to implementing captivating designs, this package is your solution to overcoming branding frustrations. Perfect for small business owners seeking impactful design support, this package ensures a polished and professional brand identity that resonates authentically with your audience.


  • Primary Logo Design: A unique emblem capturing the essence of your brand.
  • Alternate Logo Designs: Diverse options for versatile brand representation.
  • Brand Typography: Carefully selected fonts ensuring consistency in your brand's voice.
  • Color Palette: A palette curated to evoke all the right emotions and create a lasting impression.


  • Brand Manual: Your go-to guide packed with resources for leveraging your new designs.
  • Live Virtual Brand Training Session: An interactive session to empower you in navigating your new brand landscape.
  • Onboarding Questionnaire: A deep dive into your goals, target audience, and vision for your brand.
  • 1:1 Brand Strategy Session: Personalized consultation to align our efforts with your brand goals.
  • Mood Board: Visual inspiration to set the tone for your brand's aesthetic.


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Grab your free workbook

Are you ready to invest in custom branding? Our Finding Brand Clarity Workbook is the perfect jumping-off point for anyone wanting to create a magnetic brand.

Find Brand Clarity

"The process of working with Parson Lane helped me see what it is I do with more clarity."


Sarah Donnell

Molly is an excellent communicator; she is welcoming and easy to talk to about even the fuzziest ideas. The process of working with her not only gave me wonderful visual elements for my brands, but also helped me see what it is I do with more clarity. If you want to work with a designer who will truly see and hear you and help others do the same, I recommend Molly without hesitation.

"Molly is a true professional and an absolute pleasure to work with."

Founder, Noel & Co.

Christina Marie Noel

I cannot highly recommend Molly and Parson Lane enough! Molly did a fantastic job updating our branding for the FYSO Accelerator. She is a thoughtful, creative graphic designer. I also appreciate her ability to bring your vision to life while also elevating your ideas in ways you couldn’t even have imagined.

"She will truly take your organization to the next level."

Senior DIRECTOR OF MARKETING & Strategic initiatives, NCAJ

Hallie Kennedy

Molly has been a major asset for our organization and I am particularly impressed with her quick response time, consistent ability to meet deadlines, and frequent creative suggestions for additional ways to make our brand shine. I personally enjoy her positive energy and willingness to adapt vision based on feedback. I highly recommend working with Molly and Parson Lane for bespoke branding and design services.

"Molly was patient every step of the way and over-delivered on everything she promised."


Crissy Fishbane

Molly at Parson Lane is wonderful! Our website design ended up being a massive undertaking, way more than we initially envisioned. Molly was patient every step of the way and over-delivered on everything she promised. She worked hard to create a site and branding that fit with our vision. Her attention to detail is unparalleled and her knowledge in the area of design is extensive. We cannot recommend Molly at Parson Lane highly enough!


We'll start out by scheduling a free consultation to get to know one another and see if we're a good fit. Then we'll send along a proposal, contract and deposit invoice, which will need to be completed to confirm your booking. You'll also be asked to complete our Onboarding Questionnaire prior to your project start date.


step one

Every Parson Lane project begins with the discovery phase, where we'll have a chance to learn about your company, your customers, your goals for the project, and your vision for your brand.


step Two

We'll create your designs and/or copy and put it all together into a beautiful presentation, so that you can see how each piece fits together and forms a cohesive impression that aligns with your brand strategy.


step three

Once we've finalized your designs, we're here to help you implement them. All brand design clients receive an in-depth Brand Manual at the end of the project that's chock-full of resources to help you utilize your new designs.


step Four

how it works

Our process has been carefully curated to create a guided, worry-free experience.

Frequently Asked Questions

Yes! Even for small businesses, branding is essential. It differentiates you in the market, builds credibility, and fosters customer trust. A strong brand not only attracts customers but also provides a foundation for long-term growth and competitive advantage.

Our brand design package starts at $2,500. Additional options, like brand messaging, social media graphics, brand collateral, etc. are available for an additional fee.

The standard payment plan for any Parson Lane package includes a 50% non-refundable deposit at time of booking, with the remaining balance due at the end of the project. We're happy to offer additional payment plans as needed! Just be sure to inquire about additional payment options during your consultation call.

Most brand design projects take 6-8 weeks to complete. Building a custom, strategy-led brand together will require honesty, engagement, and input from you! You’ll be asked to complete several questionnaires throughout the project, and to give timely feedback on the deliverables. If you’re feeling like you don’t have the bandwidth to devote 2-3 hours per week to this project, I would definitely recommend waiting to book until you have more time available. Trust me – taking the time to develop a strategic & thoughtful brand will be so worth it in the end.

Not to worry! Every deliverable in your package comes with up to 2 rounds of  revisions, so if we don't nail it on the first pass, you'll have the opportunity to provide targeted feedback and we can make edits from there. We'll also have a 1:1 brand strategy session during your discovery phase to nail down the brand vibe you're looking for. During your brand strategy session, we'll present you with a mood board, so that we can discuss and agree on design direction before putting pen to paper on your actual designs. So, you'll have lots of chances to provide input and make sure that your brand encapsulates exactly what makes you, you!

Ready to build
something extraordinary?

Great branding can help your business reach beyond the first impression to build powerful connections that last. Together, we’ll create a tailor-made brand experience that delivers more oomph. More edge. And more magic. 🔮




Brand design