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welcome to Parson Lane

Our mission is to craft thoughtful brand experiences that help businesses effectively tell their stories and build meaningful connections with their customers and communities.

Parson Lane is a boutique branding agency, founded in 2019 by designer & branding expert Molly Beaton. Based in Carrboro, NC (but serving clients worldwide!), we exist to help purpose-driven small business owners develop brands that elevate and inspire.

With a focus in brand identity and web design, Parson Lane offers all-inclusive, strategy-led design packages that help you see (and communicate) the big picture.

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WE'RE A GOOD FIT IF...

You're a small business owner who knows you could make a big impact if only you had a little help.

Your business is purpose-driven, committed to sustainability, and a force for good in your community.

You value custom, thoughtful design that’s informed by a solid foundation of brand & marketing strategy.

meet our founder

I'm Molly Beaton, the designer & branding expert behind Parson Lane

I graduated from the University of Georgia with a degree in Comparative Literature in 2011. I was first introduced to graphic design while I was working in the wedding industry a few years after college, and I pretty quickly fell in love and decided to pursue design full-time.

Since then, I’ve worked with over 70 small businesses to help them discover their limitless potential through great design. It’s inspiring to me to be able to play a part in helping my clients accomplish their dream of creating a business on their own terms. I’d love to do the same for you!

When I’m not working on Parson Lane projects, you can usually find me curled up with a cup of coffee & a good book (I’m on a big sci-fi & fantasy kick these days), sprucing up our 60’s ranch house, or bingeing a true crime docuseries. I currently live in Carrboro, North Carolina with my husband Dax, dog Franklin, and cat Beans.

meet the team

Our Partners

Through our partnerships, Parson Lane is able to offer more than just great design - we can transform your business with impactful brand messaging & website copywriting, too.

Mallory Musante

Brand & Marketing Strategist

Mallory helps ethical small business owners and online service providers build a marketing ecosystem that feels simple, sustainable, and actually drives growth.

Having worked with hundreds of clients of varying sizes, the one thing Mallory’s noticed is that the majority of business owners focus a lot on the tactics and not as much on the strategies driving those tactics, leaving their brand and marketing efforts feeling disjointed, inconsistent, and ultimately, less effective.

Now she’s on a mission to change that by making CMO-level support more accessible to small businesses.

Learn more about Mallory →

Stacy Eleczko

Copywriter & brand strategist

Stacy Eleczko is a copywriter & brand messaging strategist who is passionate about helping service-based businesses increase their impact and revenue. Specializing in website & sales content, she uses strategic marketing messaging to position you as the ideal solution to your dream clients' needs.

Stacy will tell your story with messaging that will have your prospective client saying, “Yes. This is what I’ve been looking for!” Nothing sales-y or gimmicky, just conscious copy that lets your ideal client know what you offer.

Learn more about Stacy →

Let’s get to know each other

Ready to learn more about how I can help your business thrive? Schedule your free 15-minute design consultation so I can hear all about your goals and vision for your business.

SCHEDULE YOUR FREE CONSULT TODAY

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