The whole shebang
Experience the ultimate fusion of captivating brand design and a bespoke website that aligns seamlessly with your strategic goals.
Branding & Web Design
Finally achieve a cohesive online presence for your brand
You're feeling the frustration of a disjointed brand and a lackluster online presence. Your visuals lack vibrancy, your messaging is inconsistent, and DIY web attempts have left you overwhelmed. We understand your challenges and we're here to turn these struggles into a success story.
Ditch the DIY
Tired of the disjointed DIY attempts that leave your brand looking unprofessional? It's time to level up from that pre-made Canva logo.
keep it fresh
If your current brand design feels outdated or lacks vibrancy, it's time to inject new life into your visual identity.
Make a connection
If you're finding it hard to resonate with your target audience, great branding help you forge a deeper connection.
Captivating, strategic branding & web design has the power to move the needle for your business.
Imagine a digital realm where your brand shines brilliantly, and your website seamlessly reflects your business essence. With our branding & web design package, envision a future where your brand not only thrives but leaves an indelible mark on your ideal customers.
Experience the ease of a cohesive brand identity and a custom website that resonates with authenticity. Navigate your online space confidently, leaving behind the struggles of mixed messaging and DIY web dilemmas.
View case studies
When math educator Julie Russo came to me with an innovative teaching framework but limited brand presence, I created a visual identity as clear and effective as her mathematical structures.
This case study reveals how we helped Lindsey Hope Co. evolve from a DIY website to a polished brand that perfectly captures her unique copywriting services for both business clients and individuals struggling to find the right words.
Luxury brand design for Blue Fire Hydrant Photography, a DC-area photographer specializing in timeless family portraits and senior photography, with a focus on high-end photo art and heirloom-quality pieces.
Branding & web design for Light Creative Art, a Raleigh-based photographer creating joy-filled photography & portrait art for growing families.
This non-profit brand and website speaks to the brand’s values: preserving land and open green spaces so that all families in Orange County have access to quality, equitable recreation opportunities.
I worked with Stephanie of Sparkle Body Arts to design a full brand identity and website for her growing business, with the goal of showcasing the incredible work of their talented crew of artists.
Gain a vibrant online presence that effortlessly connects with your audience.
This package is meticulously crafted for small businesses ready to elevate their digital game effortlessly. Embrace the benefits of cohesive branding and a custom website that authentically connects with your audience, ensuring your business stands out in the crowded online landscape. Say goodbye to frustration and hello to a transformative journey toward brand and web brilliance – tailored just for you.
Implementation
- Showit, Squarespace, or WordPress Website Development: No-code development on the best platform for your biz, ensuring flexibility and user-friendly maintenance.
- Custom Domain Setup: We'll get your domain name connected to your new web host.
Web Development
- Brand Manual: Your go-to guide packed with resources for leveraging your new designs.
- Live Virtual Training Session: An interactive session to empower you in navigating your new brand & website.
- Two Weeks of Post-Launch Support: To make small web design tweaks, adjust content, and answer questions.
- Custom Web Design for up to 5 Pages: Tailored design ensuring a seamless and engaging user experience across key website pages.
- Responsive, Mobile-Friendly Design: Ensures optimal viewing experience across various devices, reaching your audience wherever they are.
Web Design
Content Strategy
- Primary Logo Design: A unique emblem capturing the essence of your brand.
- Alternate Logo Designs: Diverse options for versatile brand representation.
- Brand Typography: Carefully selected fonts ensuring consistency in your brand's voice.
- Color Palette: A palette curated to evoke all the right emotions and create a lasting impression.
Brand Design
- Content Planning Guide: An in-depth content planning guide that will empower you to craft your own website copy.
- 1:1 Website Planning Session: A personalized strategy session to align your web design with your strategic goals.
- Onboarding Questionnaire: A deep dive into your goals, target audience, and vision for your brand.
- 1:1 Brand Strategy Session: Personalized consultation to align our efforts with your brand goals.
- Mood Board: Visual inspiration to set the tone for your brand's aesthetic.
Brand Strategy
Grab your free workbook
Are you ready to invest in custom branding? Our Finding Brand Clarity Workbook is the perfect jumping-off point for anyone wanting to create a magnetic brand.
Find Brand Clarity
"The process of working with Parson Lane helped me see what it is I do with more clarity."
WRITER & THEATRE ARTIST
Sarah Donnell
Molly is an excellent communicator; she is welcoming and easy to talk to about even the fuzziest ideas. The process of working with her not only gave me wonderful visual elements for my brands, but also helped me see what it is I do with more clarity. If you want to work with a designer who will truly see and hear you and help others do the same, I recommend Molly without hesitation.
"Molly is a true professional and an absolute pleasure to work with."
Founder, Noel & Co.
Christina Marie Noel
I cannot highly recommend Molly and Parson Lane enough! Molly did a fantastic job updating our branding for the FYSO Accelerator. She is a thoughtful, creative graphic designer. I also appreciate her ability to bring your vision to life while also elevating your ideas in ways you couldn’t even have imagined.
"She will truly take your organization to the next level."
Senior DIRECTOR OF MARKETING & Strategic initiatives, NCAJ
Hallie Kennedy
Molly has been a major asset for our organization and I am particularly impressed with her quick response time, consistent ability to meet deadlines, and frequent creative suggestions for additional ways to make our brand shine. I personally enjoy her positive energy and willingness to adapt vision based on feedback. I highly recommend working with Molly and Parson Lane for bespoke branding and design services.
"Molly was patient every step of the way and over-delivered on everything she promised."
CO-FOUNDER, HER HEALTH COLLECTIVE
Crissy Fishbane
Molly at Parson Lane is wonderful! Our website design ended up being a massive undertaking, way more than we initially envisioned. Molly was patient every step of the way and over-delivered on everything she promised. She worked hard to create a site and branding that fit with our vision. Her attention to detail is unparalleled and her knowledge in the area of design is extensive. We cannot recommend Molly at Parson Lane highly enough!
Testimonials
We'll start out by scheduling a free consultation to get to know one another and see if we're a good fit. Then we'll send along a proposal, contract and deposit invoice, which will need to be completed to confirm your booking. You'll also be asked to complete our Onboarding Questionnaire prior to your project start date.
Onboarding
step one
Frequently Asked Questions
We design + build websites on Showit, Squarespace, and Wordpress. During the discovery phase of your project, we'll help you determine which platform is the best fit for your business. Then, once the website build is completed, we'll even show you how to use the platform & make edits to your site!
Currently, we are not offering standalone web design. We've found that we can do our best work and achieve the best results for our clients when we start with the basics of brand strategy & design, and go from there to create a fully customized website. Our branding & web design package has been carefully crafted to provide a cohesive brand experience for your audience. I would encourage you to consider the value that custom branding would add to your business!
Our brand & web design package starts at $6,500 for a 5-page site. Additional options, like brand messaging, copywriting, additional webpages, social media graphics, brand collateral, etc. are available for an additional fee.
The standard payment plan for any Parson Lane package includes a 50% non-refundable deposit at time of booking, with the remaining balance due at the end of the project. We're happy to offer additional payment plans as needed! Just be sure to inquire about additional payment options during your consultation call.
Most brand & web design projects take 12-18 weeks to complete, depending on the complexity of your website. Building a custom, strategy-led brand together will require honesty, engagement, and input from you! You’ll be asked to complete several questionnaires throughout the project, and to give timely feedback on the deliverables. If you’re feeling like you don’t have the bandwidth to devote 2-3 hours per week to this project (or more during the web design phase), I would definitely recommend waiting to book until you have more time available. Trust me – taking the time to develop a strategic & thoughtful brand will be so worth it in the end.
Not to worry! Every deliverable in your package comes with up to 2 rounds of revisions, so if we don't nail it on the first pass, you'll have the opportunity to provide targeted feedback and we can make edits from there. We'll also have a 1:1 brand strategy session during your discovery phase to nail down the brand vibe you're looking for. During your brand strategy session, we'll present you with a mood board, so that we can discuss and agree on design direction before putting pen to paper on your actual designs. So, you'll have lots of chances to provide input and make sure that your brand encapsulates exactly what makes you, you!
Ready to build
something extraordinary?
Great branding can help your business reach beyond the first impression to build powerful connections that last. Together, we’ll create a tailor-made brand experience that delivers more oomph. More edge. And more magic. 🔮