Brand design to ignite your creative spirit
Great branding can help your business reach beyond the first impression to build powerful connections that last. Together, we’ll create a tailor-made brand experience that delivers more oomph. More edge. And more magic. 🔮
Ready to build something extraordinary?
Let's Chat
Effective brand design is about more than the look and feel of your brand.
It’s a holistic experience that helps you see (and communicate) the big picture.
Memorable brands speak to the heart and soul of their ideal customer, while remaining authentic to their own guiding principles, values, and vision.
LET’S CREATE SOMETHING MEMORABLE TOGETHER
what if...
you knew exactly how to connect with your audience and build excitement around your brand?
you could clearly communicate your value to help convert your audience into loyal customers with staying power?
you had more time to focus on running your business while also being able to market yourself and stand out from your competitors?
Uncover your brand's superpower
For some businesses, branding is a superpower. For others, it’s an obstacle that gets in the way of their success. I take great pride in helping business owners elevate their brands through intentional and elegant design.
Details
Elevated Brand & Website
Custom branding with a beautiful website to match
package two
Details
Elevated Branding
Holistic, strategy-led and entirely custom brand design
package one
We'll start out by scheduling a free consultation to get to know one another and talk about your goals for your business. If we're a good fit, I'll send along a proposal, contract & deposit invoice for your review. When it's time to begin your project, we'll schedule a kickoff call to go over the project timeline in detail, so you can feel informed & confident about what to expect moving forward.
Onboarding
step one
You'll start by completing my Onboarding Questionnaire before your project begins. This questionnaire gives me a chance to learn more about your company, your customers, your goals for the project, and your vision for your brand. Then, I'll put together a brand blueprint & mood board that will help us get aligned and will guide us through the design phase.
Discovery
step Two
I’ll create your main logo and variations, your brand color palette, and select your brand fonts, and put them all together into a beautiful presentation for you. You’ll be able to see how everything fits together and forms a cohesive impression that aligns with your brand blueprint & mood board. Once your brand design is finalized, I'll create your marketing collateral pieces to match.
Brand Design
step three
If your package includes a website, you'll complete my Website Workbook while I'm working on perfecting your brand design. We'll then hop on a 1:1 strategy session to go over your workbook responses together and discuss your website goals & desired features. After you've provided content for each of the agreed-upon pages, I'll execute the rest of the site design.
Web Design
step Four
After your final balance has been paid, I’ll send you your brand assets (logo files, all of your marketing collateral pieces, and a completed Brand Manual) and transfer website ownership to you. Now it's time to share your gorgeous brand & website with the world! You’ll have two weeks of post-launch support in case any questions or last minute edits arise.
Launch
step Five
Your brand design roadmap
BY THE END OF YOUR JOURNEY:
- You’ll have a custom-fit branding package that makes you irresistible to your ideal customer
- Every client touchpoint will be thoughtfully branded & visually appealing
- You’ll be positioned to convert more casual website visitors into loyal customers
- Your existing customers will be engaged and even more excited to interact with your brand
Once we embark on your brand journey, I’ll devote one-on-one time to gain insight into your business, your customers, and your unique vision. I will also clearly outline each phase of the design process to ensure you feel informed and supported every step of the way.
Elevated Branding
BRAND DISCOVERY
Onboarding Questionnaire
Brand Blueprint
Mood Board
LOGO SET
Primary Logo Design
Alternate Logo
Wordmark Logo
Badge Logo
Monogram / Icon
Investment starts at $2500
option one
Holistic, strategy-led brand design
This package includes:
Payment plans are available
Let's get started
BRAND STYLING
Color Palette
Typography
In-Depth Brand Manual
MARKETING KIT
Social Media Cover Images
Social Media Launch Graphics
Business Card Design
Branded Card Design
One-Page Collateral PDF
Elevated Brand & Website
Custom WordPress, Showit or Squarespace Website
Original Homepage Design
5 Additional Webpages
Responsive, Mobile-Friendly Design
Basic On-Page SEO
Investment starts at $4000
option two
Includes everything in the Elevated Branding package, plus:
Payment plans are available
Let's get started
Website Workbook
Content Planning Guide
1:1 Planning Session
TRAINING & SUPPORT
Live Virtual Training Session
Two Weeks of Post-Launch Support
The process of working with Molly not only gave me wonderful visual elements for my brands, but also helped me see what it is I do with more clarity.
Sarah D.
hey there
I'm Molly Beaton, the designer & branding expert behind Parson Lane
You’re looking for a creative partner who can help you grow your business through captivating and purposeful design.
Maybe you feel that your website is outdated and provides a clumsy user experience. Maybe you’re a small business owner who knows you could make a big impact if only you had a little help.
Or maybe you’re looking for a passionate creative who can help guide your brand’s evolution and decide when to shake things up.
Whatever your vision, I'll help bring it to life.
Does this sound like you?
Download your free Finding Brand Clarity workbook
Wondering whether or not you're ready to invest in custom brand design? Have no fear -- my Finding Brand Clarity workbook will give you the confidence & clarity you need to step into the next chapter in your brand’s evolution.
The Elevated Branding package is a 6-week intensive. In just 6 weeks, you’ll have everything you need to launch a successful brand and take your business to the next level! For the Elevated Brand & Website package, expect a 10 to 12 week timeline, depending on the complexity of your website.
Building a custom, strategy-led brand together requires honesty, engagement, and input from you! You’ll be asked to complete several workbooks & questionnaires throughout the project, and to give timely feedback on the designs. If you’re including a website, you will also need to provide all of the text content. Each package has a set timeline with benchmarks along the way, and I will hold you accountable to the project deadlines! If you’re feeling like you don’t have the bandwidth to devote 2-3 hours per week (or more during the web design phase) to this project, I would definitely recommend waiting to book until you have more time available. Trust me – taking the time to develop a strategic & thoughtful brand will be so worth it in the end.
Currently, I am not offering standalone web design. I’ve found that I can do my best work and achieve the best results for my clients when we start with the basics of brand strategy & design, and go from there to create a fully customized website. My branding & web design package is carefully crafted to provide a cohesive brand experience for your audience. I would encourage you to consider the value that custom branding would add to your business!
- Your logo files in PNG, JPG, AI and SVG format for every variation, as well as plain black and plain white versions of select variations
- An in-depth Brand Manual PDF, with your full brand identity design laid out and tons of practical information about how to use and understand your brand assets
- Print-ready PDFs of marketing kit files
- Social media launch graphics and cover photos for the social channels of your choosing
- If including a website, you’ll also receive a Website Manual PDF which includes important technical details about your website, as well as the video recording of your website training session
frequently asked questions
How long will the process take?
The Elevated Branding package is a 6-week intensive. In just 6 weeks, you’ll have everything you need to launch a successful brand and take your business to the next level! For the Elevated Brand & Website package, expect a 10 to 12 week timeline, depending on the complexity of your website.
What are my responsibilities?
Building a custom, strategy-led brand together requires honesty, engagement, and input from you! You’ll be asked to complete several workbooks & questionnaires throughout the project, and to give timely feedback on the designs. If you’re including a website, you will also need to provide all of the text content. Each package has a set timeline with benchmarks along the way, and I will hold you accountable to the project deadlines! If you’re feeling like you don’t have the bandwidth to devote 2-3 hours per week (or more during the web design phase) to this project, I would definitely recommend waiting to book until you have more time available. Trust me – taking the time to develop a strategic & thoughtful brand will be so worth it in the end.
What if I just want a website?
Currently, I am not offering standalone web design. I’ve found that I can do my best work and achieve the best results for my clients when we start with the basics of brand strategy & design, and go from there to create a fully customized website. My branding & web design package is carefully crafted to provide a cohesive brand experience for your audience. I would encourage you to consider the value that custom branding would add to your business!
What files will I receive in the end?
- Your logo files in PNG, JPG, AI and SVG format for every variation, as well as plain black and plain white versions of select variations
- An in-depth Brand Manual PDF, with your full brand identity design laid out and tons of practical information about how to use and understand your brand assets
- Print-ready PDFs of marketing kit files
- Social media launch graphics and cover photos for the social channels of your choosing
- If including a website, you’ll also receive a Website Manual PDF which includes important technical details about your website, as well as the video recording of your website training session
Ready to get started?
Use the scheduler below to book your free consultation!
