Brand design to ignite your creative spirit

Great branding can help your business reach beyond the first impression to build powerful connections that last. Together, we’ll create a tailor-made brand experience that delivers more oomph. More edge. And more magic. ✨

Ready to build something extraordinary?

Dare to Imagine

What if you knew exactly how to connect with your audience and build excitement around your brand?
What if you could clearly communicate your value to help convert your audience into loyal customers with staying power?
What if you had more time to focus on running your business while also being able to market yourself and stand out from your competitors?

Effective brand design is about more than the look and feel of your brand. It’s a holistic experience that helps you see (and communicate) the big picture.

Memorable brands speak to the heart and soul of their ideal customer, while remaining authentic to their own guiding principles, values, and vision.

Uncover your brand's superpower

For some businesses, branding is a superpower. For others, it’s an obstacle that gets in the way of their success. I take great pride in helping business owners elevate their brands through intentional and elegant design.

If you’ve outgrown the DIY branding solution you used when you first started your business...

If you don't want to work with a big, expensive marketing agency where you don't feel seen or heard...

If you’ve been spinning your wheels online trying to get your ideal customers to notice you...

The Girard Hotel Branding

Rosewater Tea Room Branding

Well Played Creative Branding

Crescent Coffee Branding & Web Design

RIVTAK Branding & Web Design

Brevity Legal Branding & Web Design

Trellis Beauty Branding & Web Design

01. Onboarding

We'll start out by scheduling a free consultation to get to know one another and talk about your goals for your business. If we're a good fit, I'll send along a proposal, contract & deposit invoice for your review. Typically, a 50% deposit is required upfront to confirm your booking, although I do offer payment plans as well! When it's time to begin your project, we'll schedule a kickoff call to go over the project timeline in detail, so you can feel informed & confident about what to expect moving forward.

02. Discovery

You'll start by completing my Onboarding Questionnaire before your project begins. This questionnaire gives me a chance to learn more about your company, your customers, your goals for the project, and your vision for your brand. Based on your responses, I will create a brand blueprint that summarizes your brand goals, customer profile, tone, etc. and put together a mood board for your brand that will help guide us through the design phase. You'll have a chance to provide feedback on the brand blueprint & mood board so that we can nail down your design direction.

03. Brand Design

I’ll create your main logo and variations, your brand color palette, and select your brand fonts, and put them all together into a beautiful presentation for you. You’ll be able to see how everything fits together and forms a cohesive impression that aligns with your brand blueprint & mood board. You'll have the opportunity to provide feedback and we'll go through up to two rounds of refinements until everything is perfect. Once your brand design is finalized, I'll create your marketing collateral pieces to match.

04. Web Design

If your package includes a website, you'll complete my Website Workbook while I'm working on perfecting your brand design,. The workbook will help us nail down your website goals, desired features, technical details, and roles & responsibilities for the website build. When the workbook is complete, I'll create a suggested sitemap and homepage design outline to present to you. We'll then hop on a 1:1 strategy session to go over your workbook responses together and finalize the sitemap. After you've provided content for each of the agreed-upon pages, I'll execute the rest of the site design.

05. Launch

After your final balance has been paid, I’ll send you your brand assets – logo files, all of your marketing collateral pieces, a completed Brand Manual – and transfer website ownership to you. Now it's time to share your gorgeous brand & website with the world! We’ll select a launch date to make your website live and debut your social media launch graphics announcing your new brand. You’ll have two weeks of post-launch support in case any questions arise.

Your brand design roadmap

Once we embark on your brand journey, I’ll devote one-on-one time to gain insight into your business, your customers, and your unique vision. I will also clearly outline each phase of the design process to ensure you feel informed and supported every step of the way.

BY THE END OF YOUR JOURNEY:

You’ll have a custom-fit branding package that makes you irresistible to your ideal customer
Every client touchpoint will be thoughtfully branded & visually appealing
You’ll be positioned to convert more casual website visitors into loyal customers
Your existing customers will be engaged and even more excited to interact with your brand

Elevated Branding

Holistic, strategy-led Brand Design

This package includes:

Brand Discovery

Onboarding Questionnaire
Brand Blueprint
Mood Board

Logo Set

Primary Logo Design
Alternate Logo
Wordmark Logo
Badge Logo
Monogram / Icon

Brand Styling

Color Palette
Typography
In-Depth Brand Manual

Marketing Kit

Social Media Cover Images
Social Media Launch Graphics
Business Card Design
Branded Card Design
One-Page Collateral PDF

Investment Starts at $2500

payment plans available

Elevated Brand & Website

strategy-led branding & web design

Includes everything in the Elevated Branding package, plus:

Web Design

Custom WordPress, Showit or Squarespace Website
Original Homepage Design
5 Additional Webpages
Responsive, Mobile-Friendly Design
Basic On-Page SEO

Content Strategy

Website Workbook
Content Planning Guide
1:1 Planning Session

Training & Support

Live Virtual Training Session
Two Weeks of Post-Launch Support

Investment Starts at $4000

payment plans available

The process of working with Molly not only gave me wonderful visual elements for my brands, but also helped me see what it is I do with more clarity.
Sarah D.

Does this sound like you?

You’re looking for a creative partner who can help you grow your business through captivating and purposeful design.

Maybe you feel that your website is outdated and provides a clumsy user experience.

Maybe you’re a small business owner who knows you could make a BIG impact if only you had a little help.

Or maybe you’re looking for a passionate creative who can help guide your brand’s evolution and decide when to shake things up.

hey there!

I'm Molly Drake, the designer & branding expert behind Parson Lane

I founded Parson Lane in 2018 to help purpose-driven small business owners develop brands that elevate and inspire.

Since then, I’ve worked with dozens of small businesses to help them discover their limitless potential through great design.

As a small business owner myself, I understand the amount of passion, grit and fortitude it takes to build and maintain a successful business, and I would love to help you build a distinctive brand that can help take yours to the next level.

frequently asked questions

How long will the process take?

The Elevated Branding package is a 6-week intensive. In just 6 weeks, you’ll have everything you need to launch a successful brand and take your business to the next level! For the Elevated Brand & Website package, expect a 10 to 12 week timeline, depending on the complexity of your website.

What are my responsibilities?

Building a custom, strategy-led brand together requires honesty, engagement, and input from you! You’ll be asked to complete several workbooks/questionnaires throughout the project, and to give timely feedback on the designs. If you’re including a website, you will also need to provide all of the text content. Each package has a set timeline with benchmarks along the way, and I will hold you accountable to the project deadlines! If you’re feeling like you don’t have the bandwidth to devote 2-3 hours per week (or more during the web design phase) to this project, I would definitely recommend waiting to book until you have more time available. Trust me – taking the time to develop a strategic & thoughtful brand will be so worth it in the end.

What if I just want a website?

Currently, I am not offering standalone web design. I’ve found that I can do my best work and achieve the best results for my clients when we start with the basics of brand strategy & design, and go from there to create a fully customized website. My branding & web design package is carefully crafted to provide a cohesive brand experience for your audience. I would encourage you to consider the value that custom branding would add to your business!

What files will I receive in the end?

At the end of your project, you will receive:

Your logo files in PNG, JPG, AI and SVG format for every variation, as well as plain black and plain white versions of select variations
An in-depth Brand Manual PDF, with your full brand identity design laid out and over 30 pages of practical information about how to use and understand your brand assets
Print-ready PDFs of your business cards, branded card, and one-page collateral PDF
Social media launch graphics and cover photos for the social channels of your choosing
If including a website, you’ll also receive a Website Manual PDF which includes important technical details about your website, as well as the video recording of your website training session