Well Played Creative is the brand name for Sarah Donnell, an incredibly talented freelance writer and theatre artist who also happens to be a good friend of mine and all-around wonderful person. Having worked in theatre for more than a decade, Sarah recently transitioned into full-time freelance work. I created a logo and brand identity for her to help give her freelance business a bit of professional polish. The resulting branding represents the playfulness and spirituality of her writing, with a healthy dose of magic, sparkle and artistry.

“The process of working with Molly not only gave me wonderful visual elements for my brand, but also helped me see what it is I do with more clarity. If you want to work with a designer who will truly see and hear you and help others do the same, I recommend Molly without hesitation.”

– SARAH DONNELL