Crescent Coffee Branding & Web Design

Brand Design, Print Design, Web Design

March 5, 2021

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the designer & Branding expert behind parson lane
I'm Molly Beaton
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Rachel Hartrick founded Crescent Coffee to blend her two passions: coffee and wellness. After traveling the country visiting coffee shops and taking notes on all the new flavors she discovered, Rachel decided to open a mobile coffee shop that would serve high-quality, organic coffee with innovative add-ons like CBD and collagen. We worked together in the spring of 2021 to create a brand identity & website for Crescent Coffee ahead of their launch in the fall. Rachel had a great feeling for the soft, earthy vibe she wanted to evoke with this brand, and it was so much fun helping to bring her vision to life!

“AHHH you nailed it!!!! I love the typography and the colors!! It’s neutral but warm! I literally love all of it!! I can’t find one thing I don’t like.”