Rachel Hartrick founded Crescent Coffee to blend her two passions: coffee and wellness. After traveling the country visiting coffee shops and taking notes on all the new flavors she discovered, Rachel decided to open a mobile coffee shop that would serve high-quality, organic coffee with innovative add-ons like CBD and collagen. We worked together in the spring of 2021 to create a brand identity & website for Crescent Coffee ahead of their launch in the fall. Rachel had a great feeling for the soft, earthy vibe she wanted to evoke with this brand, and it was so much fun helping to bring her vision to life!
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“AHHH you nailed it!!!! I love the typography and the colors!! It’s neutral but warm! I literally love all of it!! I can’t find one thing I don’t like.”
– RACHEL H.
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