Well Played Creative is the brand name for Sarah Donnell, an incredibly talented freelance writer and theatre artist who also happens to be a good friend of mine and all-around wonderful person. Having worked in theatre for more than a decade, Sarah recently transitioned into full-time freelance work. I created a logo and brand identity for her to help give her freelance business a bit of professional polish. The resulting branding represents the playfulness and spirituality of her writing, with a healthy dose of magic, sparkle and artistry.
![](https://parsonlane.com/wp-content/uploads/2023/03/Well-Played-Image-1-1024x512.png)
![](https://parsonlane.com/wp-content/uploads/2023/03/Well-Played-Image-2-1024x853.png)
![](https://parsonlane.com/wp-content/uploads/2023/03/Well-Played-Image-4-723x1024.png)
“The process of working with Molly not only gave me wonderful visual elements for my brand, but also helped me see what it is I do with more clarity. If you want to work with a designer who will truly see and hear you and help others do the same, I recommend Molly without hesitation.”
– SARAH DONNELL
![](https://parsonlane.com/wp-content/uploads/2023/03/Well-Played-Image-3-723x1024.png)
![](https://parsonlane.com/wp-content/uploads/2023/03/Well-Played-Image-5-1024x853.png)
![](https://parsonlane.com/wp-content/uploads/2023/03/Well-Played-Image-6-1024x1024.png)