Finding your brand's North Star
Every business has a deeper story. The reason you started, the people you're here to serve, the thing that sets you apart that you might not even have words for yet.
Brand Messaging is where we uncover all of that. Think of it as brand therapy. Before we touch a single design element, we'll dig into the heart of your business and give it language.
The result is a strategic foundation that makes every design decision sharper, more intentional, and more authentically connected to who you are.
When your messaging is clear, your design has something real to hold onto. It's the difference between a brand that looks great and a brand that feels great, one that tells a story people remember and want to be part of.
How our Brand Messaging package works
what to expect
Step 01
You'll book Brand Messaging + Brand Design together (or add Web Design for the complete experience).
Step 02
We'll spend 2-4 weeks researching your market and developing your messaging foundation.
Step 03
Once messaging is complete, we move into design, with your strategic foundation guiding every visual decision.
Step 04
The result is a brand with even more depth, intention, and meaning woven into every detail.
“Working with Parson Lane has been phenomenal.”
Our team felt really heard, and Molly's design and messaging deliverables have so much thought and intention behind them. Her process has also been professional and thorough. This rebranding project is updating a 20 year old brand, and it's going to be transformative!
Lori Melliere
Durham Craft Market
“The process of working with Parson Lane helped me see what it is I do with more clarity.”
Molly is an excellent communicator; she is welcoming and easy to talk to about even the fuzziest ideas. The process of working with her not only gave me wonderful visual elements for my brands, but also helped me see what it is I do with more clarity. If you want to work with a designer who will truly see and hear you and help others do the same, I recommend Molly without hesitation.
Sarah Donnell
Writer & Theatre Artist
Founder, Well Played Creative
“Molly got to the heart of what my services provide.”
Molly asks great questions and got to the heart of what my services provide. She is easy to work with and delivered a beautiful end result. I am so proud of how my materials and website look now. I can't wait to share!!!
Julie Russo
Founder, Structures of Equality
Brand Messaging lays the foundation for your brand. This package develops the strategic positioning and written messaging that will guide your visual identity during the design phase.
A deep dive into the words, strategy, and story behind your brand.
What's Included
starting at $2,500
90-minute, in-depth brand discovery workshop to explore your goals, your direction, and the deeper why behind your work.
A close look at your industry landscape and competitive environment to identify opportunities and inform your brand's strategic direction.
Detailed target audience profile and buyer persona(s), so your brand speaks directly to the people you're here to serve.
Mission, vision, and values development, plus brand voice guidelines that give your brand a consistent, recognizable tone across every touchpoint.
Frequently Asked Questions
Brand Design creates your visual identity: logos, color palette, typography, and aesthetics. Brand Messaging is the strategic work that happens before design, defining your positioning, voice, values, and the story your brand tells. Both are powerful on their own, but together they create something with real depth. When we have a clear strategic foundation to design from, every visual choice becomes more intentional, more personal, and more connected to what your business is actually about. Our Brand Design service is a great fit for businesses who already have clarity on their messaging and positioning. If you're still figuring out the deeper foundations, adding Brand Messaging gives us the tools to create something truly tailored to you.
Brand Messaging typically takes 2-4 weeks to complete. This phase happens before Brand Design begins, so if you're combining both services, expect 6-10 weeks total for messaging + design. This is a collaborative process - you'll complete questionnaires, provide feedback on positioning and messaging drafts, and will likely dedicate 2-3 hours per week to the project.
Every deliverable includes up to 2 rounds of revisions based on your feedback. We also build in multiple checkpoints throughout the process, including strategy sessions and presentations, to make sure we're aligned on direction before finalizing. You'll have plenty of opportunities to guide the project and ensure your brand feels right.
Our Brand Messaging service starts at $2,500 as an add-on to Brand Design. This service must be purchased along with Brand Design, which starts at $3,500. Total investment for messaging + design starts at $6,000. All of our packages are customizable and tailored to your specific needs. During your free consultation, we'll discuss your goals, timeline, and budget, then create a detailed proposal with exact pricing for your project.
Yes! A 25% deposit is required at time of booking to hold your spot on our calendar. The remaining balance is split into three payments tied to project milestones, with the final payment due at the end of the project. If you need a different arrangement, we're happy to discuss additional options during your consultation call.
