Lindsey is a Fort Worth-based copywriter and public speaker who serves two pretty different audiences: businesses that need professional copy, and individuals who need help with more personal writing like wedding vows or heartfelt letters. The common thread is that all of her clients come to her with some version of the same feeling — staring at a blank page and not knowing where to start. I loved that insight and it really shaped how we approached everything.
She’d been running things on a DIY website that didn’t reflect the experience she was actually providing, so we built her a full brand identity and Showit site from scratch. The design leans into her personality — earth tones, desert-inspired colors, horses, and literary references — with a quill pen emblem and botanical line-art patterns that feel warm without competing with the words (which, for a copywriter, need to stay front and center). The site is set up with clear paths for both her business and personal clients so each audience finds what they need quickly.
This project was featured on DesignRush.com.
