Crescent Coffee

Rachel Hartrick founded Crescent Coffee to blend her two passions: coffee and wellness. After traveling the country visiting coffee shops and taking notes on all the new flavors she discovered, Rachel decided to open a mobile coffee shop that would serve high-quality, organic coffee with innovative add-ons like CBD and collagen. We worked together in the spring of 2021 to create a brand identity & website for Crescent Coffee ahead of their launch in the fall. Rachel had a great feeling for the soft, earthy vibe she wanted to evoke with this brand, and it was so much fun helping to bring her vision to life!
Scope of Work
Branding & WordPress Website
Industry
Hospitality
Crescent Coffee logo, showing their coffee shop branding
Crescent Coffee business cards, showing their coffee shop branding
The Crescent Coffee website on desktop and mobile, showing their coffee shop branding
A light skinned person holds an iced coffee cup with a logo that reads "Crescent Coffee" against a backdrop of palm leaves, showing their coffee shop branding
A branded thank you card and envelope for Crescent Coffee, showing their coffee shop branding
Several pages from the Crescent Coffee website, showing their coffee shop branding
The mood board for Crescent Coffee, showing their coffee shop branding
The color palette for Crescent Coffee, showing their coffee shop branding

AHHH you nailed it!!!! I love the typography and the colors!! It’s neutral but warm! I literally love all of it!! I can’t find one thing I don’t like.

Rachel h.
The typography for Crescent Coffee, showing their coffee shop branding

Join the list

Sign up for the Parson Lane monthly newsletter for updates, branding tips & more